Wednesday, March 4, 2009
Gillette: the best a gamer can get
So, Gillette have released a new razor specifically for Gamers. Penny Arcade have provided a theory for why, and I suspect countless gamers are blogging about how stupid this is. And therein lies the genius. The idea that gamers need their own brand of razor is clearly stupid, but by doing so Gillette have generated a viral campaign. Gamers blogs are now advertising the Gillette brand for them. And think what it'll do for their Google ranking. Clever.